Where innovation and quality converge, defining our legacy from within!

Amidst our diverse range of product categories, we ventured into distinct brand names in different regions & markets that elevate our products, upholding quality and reputation. We have major in house brands such as Microdigit®, BD - Bluedigit®, HEATZ®, Nyork®, Orino®, Endefo®, Logan®, VOZ®, Fonecom® and so on. There are other minor brands we introduce for other products as per the requirements of particular regions in time. Our market-specific brand names, each carry the hallmark of quality and reputation.

Ashtel's Own Brand.

We exchange ideas and concepts while proudly unveiling innovative products to the world. Ashtel's in-house brands are experts in a wide range of products, including mobile devices, mobile accessories, spare parts, multimedia, and electronics, as well as computers and computer accessories. Our collection showcases cutting-edge technology and includes high-end products such as smartphones, smartwatches, and earbuds.

Additionally, we offer an extensive selection of computer and mobile accessories like keyboards, speakers, and mobile chargers. For those seeking spare parts, we provide options for smartphone display components and data cables, ensuring comprehensive support for various devices. With a commitment to quality and innovation, Ashtel's in-house brands cater to the diverse needs of tech enthusiasts and professionals alike. We consistently deliver value for our clients' money, and Ashtel Brands strives to provide the latest products to all our clients.

Authorized Distributors.

In an emerging market, as the demand for a product increases, so does the need for distributors. Our dedicated team of professionals works hard to identify MNC brands and help them introduce their branded products to our market through our extensive network.

We are the authorized distributors for major brands such as Toshiba®, Huawei®, Targus®, HP®, PNY®, Philips®, Dahua®, OPPO®, Node32®, McAfee®, Kaspersky®, Kioxia®, Corsair®, Ravoz®, T-Force®, Benco®, Meizu®, Verbatim®, and Imation®, among others. Our product offerings include memory devices, networking products, security and surveillance products, lifestyle products, smartphones and accessories, telecommunication products, software security, industrial safety products, gaming products, and more.

Ashtel serves as the sole distributor for several major smartphone brands in some GCC countries, including OPPO®, Meizu®, Benco® and Ravoz®. The distribution wing of Ashtel Group is one of the largest distributors and wholesalers of hard drives, USB flash drives, flash memory, DRAM, computer components, tablets, computer accessories, and many other products.

Authorized Reselling Partners.

With our extensive and longstanding business connections, we have built strong relationships with well-known international IT product brands, such as SanDisk®, Sony®, LG®, Dell®, Lenovo®, TP-Link®, HIKVision®, Rujie®, and Intel®. We are establishing ourselves as reliable premium partners and resellers. We hold a significant share of many products from illustrious multinational brands in the GCC. As we continue to grow, our aim is to assume a leadership position in the IT and technology sector across the Middle East region.